Lululemon unveils its largest Australian location yet with new flagship at Emporium Melbourne

On Saturday, October 19th, 2024, lululemon unveiled its largest store in Australia and New Zealand, opening the doors to its flagship location at Emporium Melbourne. This impressive new space in the heart of Melbourne’s CBD represents a major milestone for the brand and reflects its ongoing commitment to growth in the Australian market.

Spanning over 11,000 square feet, the new Emporium flagship is more than triple the size of its previous location. It boasts a significantly expanded Menswear section, along with a diverse range of lululemon’s iconic Womenswear and Accessories.

The store also includes a dedicated Footwear destination, allowing guests to explore the latest innovations in lululemon’s footwear range, which launched in Australia earlier this year.

Adding to the premium shopping experience, the store introduces lululemon Australia’s personalisation station, where guests can customise drink bottles with laser engravings of their names or symbols. The new Emporium location also offers an in-store repairs program, providing complimentary, high-quality repairs on their favourite products.

Paul Tinkler, Vice President of lululemon ANZ, expressed his excitement for the new location, stating, “The new Emporium flagship marks a significant milestone in our strategic expansion, allowing us to bring our unique retail experience to a prime Melbourne location that serves a broader guest base.”

The opening marks lululemon’s ninth project this year, reinforcing its ongoing expansion in Australia and New Zealand. The brand now operates 38 stores nationwide, with 12 locations across Victoria alone.