Bold Design Meets Unmatched Comfort with FitFlop x ROKSANDA AW24 Collection

During London Fashion Week in February 2024, designer ROKSANDA unveiled her AW24 collection at the iconic Tate Britain, debuting the first chapter of the FitFlop x ROKSANDA partnership. This collaboration fuses ROKSANDA’s bold and feminine design with FitFlop’s expertise in footwear engineering, prioritising both style and comfort.

The AW24 collection introduces three distinctive silhouettes: the Shuv Leather Clog, the iQushion D-Luxe Padded Leather Flip-Flop, and the Gen-FF Curly-Shearling Crisscross-Lace Ankle Boot. Each piece is meticulously curated by ROKSANDA, showcasing her signature shades and attention to detail.

The Shuv Leather Clog, a timeless FitFlop icon, has been reimagined in four eye-catching colourways, crafted from supple leather with a sculptural upper and a contrasting lining. The clogs are built on FitFlop’s signature MicrowobbleboardTM sole for ultimate all-day comfort.

Meanwhile, the iQushion D-Luxe Flip-Flop takes on a refined twist, featuring padded, tubular straps in premium nappa leather. The sculptural design is set on soft, puffy soles, embodying a perfect blend of sleekness and comfort.

For a robust winter option, the Gen-FF Curly-Shearling Crisscross-Lace Ankle Boot adds a fashion-forward utility feel to the collection. Made from premium shearling with chunky tubular laces, the boots bring bold colours from Roksanda’s ready-to-wear palette.

FitFlop hosted an exclusive preview sale on September 11th, 2024, with the global launch following on September 12th, 2024. This collection, combining energy, elegance, and comfort, will be available worldwide.