Abrand Jeans x Alexis Ren: Reinventing Early 2000s Style
The early 2000s are making a bold comeback, and Abrand Jeans is leading the charge. Teaming up with model, influencer, and entrepreneur Alexis Ren, the iconic denim label is set to drop a nostalgic yet modern collection that redefines Y2K fashion. Launching on February 18, 2025, this campaign brings back ultra-low-rise denim with a contemporary edge.
A Nostalgic Collection with a Modern Twist
The Abrand Jeans x Alexis Ren collection is all about embracing individuality and effortless cool. Featuring 19 standout styles, this collection includes low-rise jeans, a pleated denim skirt, cropped denim jackets, and a range of knit and denim tops—perfect for mixing and matching. With jeans available in sizes 23-34 and tops ranging from XS-XL, the collection ensures there’s something for every style enthusiast.
At the heart of the collection are two hero pieces: the 00 Kick and 99 Baggy Flare. The 00 Kick is a daring, ultra-low-rise jean that embodies early 2000s denim culture, while the 99 Baggy Flare offers a relaxed yet stylish low-rise fit, perfect for those who love a laid-back, effortless aesthetic. These designs strike the perfect balance between nostalgia and innovation, encouraging fashion lovers to express themselves fearlessly.
Alexis Ren’s Take on Personal Style
Known for her ever-evolving fashion sense, Alexis Ren is the perfect face for this collection. “I love being able to switch things up—sometimes I’m girly, sometimes I’m boyish, sometimes I’m chic—it’s all about giving myself permission to wear whatever makes me feel beautiful,” she shares. Her collaboration with Abrand Jeans speaks to the brand’s inclusive and empowering approach to fashion.
Abrand’s Digital-First Influence
With its signature “Mums hate, daughters love” aesthetic, Abrand continues to capture the hearts of Gen Z with edgy, trend-driven pieces. Alexis Ren, with her massive social media following of over 20 million, brings an authentic connection to a new generation of style-conscious individuals.
The Abrand Jeans x Alexis Ren collection is now available exclusively online at www.abrandjeans.com. With a second drop in March featuring four additional styles, the collection continues to celebrate bold, low-rise denim. Y2K fashion is officially back—so it’s time to embrace the trend.
