Witchery and Viktoria & Woods Unite for 2025 White Shirt Campaign in Support of Ovarian Cancer Research

Witchery and the Ovarian Cancer Research Foundation (OCRF) are proud to announce the designer behind the 2025 White Shirt: Margie Woods, Founder and Creative Director of Viktoria & Woods. The campaign officially launches Tuesday 8 April 2025, spotlighting the urgent need for early detection tests and improved treatments for ovarian cancer—the deadliest women's cancer with a five-year survival rate below 50%.

This collaboration is deeply personal for Woods, whose mother was diagnosed with ovarian cancer in 2023. "To collaborate with Witchery and the OCRF on the White Shirt Campaign was something I felt compelled to do," she shares. "This partnership allowed me to fuse my love of fashion with a cause that has touched me personally."

Woods has designed a timeless, tailored shirt inspired by her brand's Frequency Blazer, crafted in 100% cotton, with a forward-facing sleeve and removable tie. For the first time ever, the campaign also includes matching white denim jeans—all gross proceeds from both pieces go directly to the OCRF.

Witchery Head of Marketing Jennifer Petropoulos says, "We are honoured to partner with Margie Woods and Viktoria & Woods. This campaign is not only about fashion; it’s about funding life-saving research."

Since 2008, Witchery has raised over $17 million for ovarian cancer research, making it Australia’s largest corporate donor in this field. The 2025 White Shirt and White Jean will be available online and in-store throughout Australia and New Zealand from 8 April, with the campaign culminating on Witchery White Shirt Day and World Ovarian Cancer Day, Thursday 8 May.

For every item sold, 100% of gross proceeds go to the OCRF. It’s fashion with purpose—wear your support, and be part of the change.

See more at https://www.witchery.com.au/

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