Ella Baché Champions A-Beauty with Bold New Campaign

For over 70 years, Ella Baché has been a pioneer in Australian skincare, continually evolving with the beauty industry. In 2025, the brand takes a bold step forward with its "In My Own Skin" campaign, reaffirming its commitment to A-Beauty by celebrating local manufacturing, skin diversity, and innovation.

At the heart of this evolution is Ella Baché’s newly expanded, state-of-the-art Manufacturing, Product, and Distribution Centre. This multi-million-dollar facility drives innovation and ensures the highest quality skincare formulations. Crafted in Australia with locally sourced ingredients, Ella Baché continues to develop advanced treatments tailored to the Australian climate.

CEO Pippa Hallas highlights the brand’s dedication: “We believe in the power of Australian-grown ingredients, innovation, and local manufacturing. By staying true to our heritage and Madame Baché’s vision, we guarantee exceptional quality in every product. We are proud to be part of the growing A-Beauty movement, creating solutions for all Australians.”

With a strong network of salons and franchises, Ella Baché remains a key supporter of local businesses. As the industry shifts toward inclusivity and sustainability, the "In My Own Skin" campaign reinforces the brand’s dedication to skincare that embraces all skin types and concerns.

Ella Baché’s latest innovations reflect a deep understanding of Australian skin—offering effective, high-quality, and locally crafted solutions. With this renewed focus, the brand continues to lead the way in trusted skincare.