David Jones Announces the Exclusive Launch of SKIMS Mens
David Jones is thrilled to announce the exclusive Australian launch of SKIMS Mens, the latest addition to Kim Kardashian’s cult-favourite shapewear and loungewear brand into the iconic luxury retailer.
As the only retailer in the country carrying the coveted menswear collection, David Jones is proud to offer its customers access to SKIMS Mens’ highly sought-after range.
“We are incredibly excited to be the first to bring SKIMS Mens to customers across Australia,” said Chris Wilson, Executive General Manager of Menswear, Kids, Home & Food at David Jones.
“The launch of SKIMS Mens marks a significant milestone for David Jones, providing men with the same high-quality essentials that our female audience has grown to love. This collaboration aligns perfectly with our commitment to offering the most innovative and desirable brands to our customers.
“We are honoured to be the exclusive destination in Australia where customers can experience and purchase SKIMS Mens. The opportunity to try on and feel the quality of these products firsthand is a significant advantage for shoppers, and something we are extremely proud to offer.”
SKIMS officially expanded its offering into menswear in 2023 to meet the overwhelming demand for its signature comfort and style across all genders. Since then, the range has become a go-to for men around the world, with everything from boxer briefs to zipped hoodies and jersey style t-shirts flying off shelves online within hours of its release.
David Jones customers will now be able to shop SKIMS Mens' best-selling Core Range, featuring underwear and loungewear in the brand’s signature Cotton and Stretch collections. With briefs, ribbed tanks, t-shirts and for those seeking ultimate relaxation, zip-up hoodies, pants, long-sleeve t-shirts and shorts in jersey and fleece options, the collection offers various products to cater to different lifestyle needs. Crafted from high-quality materials, the collection also comes in 11 versatile colours and in sizes ranging from XS – 5X to accommodate all.
SKIMS Mens is now available to shop online and in-store at David Jones’ Elizabeth Street and Bourke Street Flagships.
