Bally Goes Back In Time For New Campaign

Invoking creative echoes past and present, BALLY presents the Fall/Winter 2024 fashion campaign as a series of photographic diptychs, uniting the archival inspirations and contemporary realities of the collection designed by creative director Simone Bellotti. Entitled “Der Wanderer”, the Men’s and Women’s Ready-to-Wear and accessories collections were paraded through the 17th century Palazzo Serbelloni in the centre of Milan and captured in-situ by the French photographer Olivier Kervern – a rogue spirit whose artistic practice was born on the streets of Paris and Tokyo.

Here, Kervern’s intimate full-colour captures of BALLY models are juxtaposed with historic photographs by the Swiss artist Karlheinz Weinberger (1921-2006), a key seasonal inspiration that evokes a sense of urban revelry and an alternative community of Swiss subcultures. Weinberger’s black-and-white snapshots of Zurich in the early 1960s reveal characters at the crossroads of European tradition and a new punk energy, where denim, leather, shearling and chunky knitwear are suffused with youthful panache. Here, parallels are drawn in conversation with Weinberger’s iconic imagery, as Kervern’s spontaneous and cinematic take on the Fall/Winter 2024 collection celebrates the diverse characters who personify the season’s harmony of Swiss folklore with the coded uniforms of the Zurich streets. Featuring studded black leather accessories, mohair knitwear and classic footwear styles from the BALLY archives, the duality of inspiration and interpretation revealed in these diptychs is a testament to Simone Bellotti’s irreverent approach to uniting BALLY’s past and present.