Alix Earle Wears Australian Label, With Jéan for Super Bowl Commercial

The Super Bowl is just as much about fashion as it is about football, and this year’s event did not disappoint. From celebrity appearances to high-fashion moments, the 2025 Super Bowl served up some major style inspiration.

One of the biggest fashion highlights came from Gen-Z’s favourite influencer, Alix Earle. In her first-ever Super Bowl commercial, Alix starred in a campaign for Poppi, the trending prebiotic soda brand. The ad, which featured several major content creators, has been making waves for its Gen Z focused marketing. But what really caught our attention? Alix’s outfit.

She rocked the “Jeanie” set from Australian label With Jéan, a pink striped balconette bikini paired with cheeky-cut bottoms. Layering up, she added the brand’s “Blake Swim Shorts” and finished the look with sky-high wedges. The campaign was a major win for With Jéan, a label already beloved by celebrities and influencers alike.

Of course, no Super Bowl fashion recap is complete without mentioning Taylor Swift. Taylor made an effortlessly stylish statement wearing a Saint Laurent blazer, crystal denim shorts, white over-the-knee boots, and her signature 'T' necklace that was iconically worn around her thigh at the recent Grammy Awards. Once again, proving that casual can still be cool.

The Super Bowl continues to be one of the biggest moments of the year, blending sports, entertainment, and fashion. Whether it's Alix Earle in With Jéan or Taylor Swift setting a stylish standard for game-day casual, this year’s event proved that fashion remains front and centre on Super Bowl Sunday.